Online Marketing News: The Age of Mobile, Cheetos Snackware & Twitter Expands Pre-Roll

Why Creativity Matters More in the Age of Mobile [Infographic]

Based on Facebook’s new ‘Why Creativity Matters in the Age of Mobile’ report, this infographic shows four big shifts that are driving the way that we consume media, including that consumption is no longer linear, our visual-first evolution and more. Social Media Today

Goodbye Forever, Orange Fingers — Eating Cheetos Could Get an Epic Upgrade

Cheetos and Betabrand are coming together to solve a long-time snack crisis — Cheeto fingers. The mix of brilliant understanding of the user experience from a product standpoint, and creativity in finding a resolution involving user-interaction, is an inspiration for marketers everywhere. Inc.

Expanding Pre-Roll Ads to Periscope Video

Twitter is expanding their pre-roll ads as their video viewership continues to grow. The platform is now giving publishers the opportunity to monetize content while allowing brands to advertise against that content with pre-roll ads on Periscope. Twitter

Mobile now accounts for nearly 70% of digital media time [comScore]

comScore recently released a report that shows 70% of digital media time is spent on mobile, with less than one third being consumed on desktop devices. 60% of that mobile time is spent within ads. However, while less than one third of digital time is spent on desktop, 80% of ad dollars are being spent there. Marketing Land

Introducing Pinterest Propel for successful advertising

Pinterest has announced a new program called Pinterest Propel to help train soon-to-be Pinterest advertisers from agencies and brands alike. In order to qualify for the benefits, like 30-day one-on-one phone support, advertisers must be prepared to spend $100/day or more on Pinterest ads. Pinterest

More Ways to Share with the Facebook Camera

On Tuesday, Facebook rolled out two new ways to share photos and videos: a new Snapchat-esque in-app camera that allows users to add effects and dynamic objects to their photos, and they’ve added Facebook stories to the main Facebook app. Facebook

Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads

Google AdWords has released three new improvements to Dynamic Search Ads. These changes include page feeds that allow advertisers to specify exact URLs within DSAs, expanded text ads and showing more relevant ads by default. Search Engine Journal

What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers

AdWeek recently commissioned a survey of 502 consumer respondents to show what they really think of the ongoing controversy of advertiser’s content being shown prior to offensive content: “the questionnaire shows that enough people (36 percent) view ads as endorsements by brands to cause concern among marketers. At the same time, 55.1 percent of survey participants said their opinion didn’t change about such brands.” AdWeek

What were your top news stories this week?

We’ll be back next week with more top online marketing news. Have something to add? Share your thoughts in the comments to Tweet to @toprank.

The post Online Marketing News: The Age of Mobile, Cheetos Snackware & Twitter Expands Pre-Roll appeared first on Online Marketing Blog – TopRank®.

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Supercharge Your Marketing at Digital Summit Los Angeles #DSLA

DSLA 2017

DSLA 2017

Coming off the supercharged sun, surf and sand themed social media extravaganza of SMMW17 in San Diego last week, I am now literally sitting on a beach.

Beach Costa Rica

Here on the West coast of Costa Rica, with the waves crashing, birds singing their songs in the trees and the distant sounds of kids laughing as they play in the sand, it’s a great time to reflect and look forward.

Before I completely check out of the digital world for the week, except for an occasional photo on Instagram of course, I wanted to share some of the things I’m looking forward to most at my next conference April 4-5: Digital Summit Los Angeles.

Last month was my first Digital Summit experience in Phoenix. DSPHX was an event of firsts for me: meeting the force of nature that is Beverly Jackson plus the legend and co-founder of Apple Steve Wozniak. I also had a chance to see several really impressive speakers for the first time including Mack Fogelson and Eric Yale. I was impressed!

I can imagine Digital Summit Los Angeles being a great experience too.

DSLA Keynote Speakers

The speaker list for DSLA is an amazing collection of thought leaders including Woz and Beverly, industry experts like Michael King, Jim Boykin and Michael Barber and a huge group brand and publisher speakers from companies that include: Facebook, Google, LinkedIn, Pinterest, Adobe, Forbes, IBM, The Economist, BET Network, Inc Magazine, Wells Fargo, GE Digital, BMC Software, BusinessWire and MIT.

Over more than 40 sessions, the topics covered include everything from data informed marketing to visual storytelling and purpose driven marketing to content marketing with influencers.

Of course, I’m a fan of that last topic since it is what the focus of my closing keynote presentation will be about: How to Supercharge Your Content with Influencer Marketing.

Supercharge Your Content with Influencer Marketing

Confluence rules. Content Marketing with Influencers is an area of deep focus for me that I’ve been experimenting with for many years and that our agency has been implementing for clients that range from a $180Bn Fortune 5 company to mid-market companies like ClickSoftware to small companies like Pandora Mall of America.

The fundamental message of my keynote presentation is that marketing with content is harder than ever and if your company doesn’t do something to break through information overload and distrust of brand content, you’ll lose the ability to attract and engage customers.

The solution is a content marketing framework for strategically engaging with influencers to increase content quality, quantity, reach and engagement across the customer journey. At the same time, I’ll talk about how to build relationships with internal, industry and community influencers to increase advocacy.

Influencer 2.0 Cover

To back up the best practices, I’ll share trends and insights our influencer marketing research that we partnered with Influencer Relationships Marketing platform, Traackr, on. Brian Solis of Altimeter analyzed the findings and wrote up an impressive research report, Influence 2.0: The Future of Influencer Marketing that attendees will be able to see.

The Influence 2.0 report delivers crucial findings and covers important insights about the maturity of influencer marketing within large enterprise companies, budgets, top goals and areas within the organization that are most impacted. Brian also shares the intersection of influencer relations with customer experience and digital transformation. If that wasn’t enough, he includes a 10 step framework for implementing an influence 2.0 approach.

My keynotes are “inspractical” = Inspiration + Tactical. Overall, I’ll touch on the best parts of the research report, include trends, best practices and share successful B2B and B2C examples of influencer driven programs to inspire attendees going forward.

If you’re a marketer in Southern California, this is a can’t miss event!

Skirball Cultural Center Los Angeles

Event Details:

Digital Summit Los Angeles

April 4-5, 2017

Skirball Cultural Center

Registration, Agenda, Speakers and full conference information here.

The post Supercharge Your Marketing at Digital Summit Los Angeles #DSLA appeared first on Online Marketing Blog – TopRank®.

Online Marketing News: Netflix Teaches B2B, Email Benchmarks & Facebook is a Copycat

What B2B marketers can learn from Netflix [Infographic]

What could B2B marketers possibly learn from Netflix? It turns out, quite a bit. Namely, that scheduled marketing needs to take a back seat to content that’s packaged for consumption when your prospects are ready. LookBookHQ

Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates

A new study from Experian shows that email open and click metrics remained fairly stable year-over-year in 2016, but the average transaction-to-click rate grew by 10% and the average bounce rate increased by 11.8%. MarketingProfs

Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories

Yes, you read that headline correctly. There is some truth behind all that sass. Last week, Facebook messenger rolled out it’s copy of Facebook Stories — a copy of the story feature owned first by Snapchat and later adopted by Instagram. They’re calling Messenger Day. Marketing Land

U.S. Digital Advertising Will Make $83 Billion This Year, Says EMarketer

In 2017, eMarketer estimates that digital advertising revenues will grow to $83 billion. Leading that charge is Google with about 40% of that share of revenue, followed by Facebook with about 20%. Things are even closer when it comes to mobile revenue, with Google owning 32% of the market and Facebook owning 25%. AdWeek

Google’s Share of Search Ad Market Projected to Grow to 80% by 2019

Search Engine Journal reports: “According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019. As of last year, Google held 75.8% of the search ad market and this year it is currently holding on to 77.8%.” Search Engine Journal

Snapchat Receives Poor Grades From Marketers

Marketers are reporting seeing low return from advertising on Snapchat. According to a recent study, Snapchat was outperformed by Facebook, Google, LinkedIn, Twitter, Yahoo and YouTube. The media platform did, however, outperform AOL. Ad Age

Ad Exchange Launches, Aims To Transform Ad Inventory Into Standardized Securities

MediaPost reports: “There’s a new ad exchange, and it’s not programmatic. The NYIAX (New York Interactive Advertising Exchange), launched on Tuesday, aims to change ad inventory into standardized securities. The NYIAX will run on the Nasdaq’s technology infrastructure and be platform-agnostic.” MediaPost

1055% higher share rate on Facebook native videos

Social media analytics provider quintly published a new study which found that users interact with Facebook videos at a 109.67% higher rate than they do YouTube videos, and that users are sharing Facebook videos at a 477.76% higher rate. quintly

What were your top online marketing news stories this week?

We’ll be back next week with more online marketing news. In the meantime, check out the @toprank feed or our YouTube channel!

The post Online Marketing News: Netflix Teaches B2B, Email Benchmarks & Facebook is a Copycat appeared first on Online Marketing Blog – TopRank®.

Online Marketing News: State of Digital Marketing, New Geostickers & Top B2B Channels

SEJ Annual Report: State of Digital Marketing 2017

Search Engine Journal conducted their annual study and found some fascinating statistics. For example, 42% of respondents allocate almost all of their digital budget to PPC and display advertising, and 62% of marketers surveyed listed Facebook as their preferred social platform. Search Engine Journal

New Geostickers in Instagram Stories for New York City and Jakarta

If you are using Instagram in New York or Jakarta, you may have noticed a new feature – Geostickers. When you take a photo, you can click on the sticker icon and the Geostickers will appear. This is coming from a long line of changes Instagram is making that look — probably non-coincidentally — a lot like Snapchat. Instagram

The Top Digital Channels for Generating B2B Leads

New research from DemandWave showed that 95% of B2B marketers are using social media, 93% are using email and 91% are using organic. Interestingly, 73% said email was their top driver of leads, followed by 70% who said organic and 55% that said social media. MarketingProfs

Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency

Facebook’s measurement department, comprised of some of the old Atlas team, has created a measurement dashboard that allows marketers to see cross-network stats to help them analyze their Facebook and Instagram campaigns, along with ads that run on Facebook’s publisher partner sites. AdWeek

Prove Your Impact: The 2017 Digital Marketing Analytics Performance Report

A new study from TrackMaven shows insights into social network engagement and audiences, top-of-funnel blog content, PR performance, and overall website health by industry. TrackMaven

Google rolls out free Data Studio globally, improves filters & other features

Marketing Land reports: Google has now rolled out the free version of its reporting tool, Data Studio, globally and made several improvements to the tool, including filters and analytics segments.” Marketing Land

Twitter Hears Advertisers: ‘We Want to Buy Like We Do on TV’

According to Advertising Age, “Twitter is now offering some advertisers guarantees on video ads, a step of maturation for the company that makes its ad product similar to a TV-style buy.” Pre-roll ads will be counted according to Media Ratings Council standards, and Integral Ad Science and third parties like it are confirming the results. Ad Age

A new Google tool actually lets you search videos for specific objects

Google released their new Cloud Video Intelligence tool that allows users to search one or more videos using keywords and get a list of results that detail where in the video you can find objects relevant to your search. Mashable

What were your top news stories of this week?

We’ll be back next week with more top online marketing news stories! Have something to share? Tweet it to @toprank.

The post Online Marketing News: State of Digital Marketing, New Geostickers & Top B2B Channels appeared first on Online Marketing Blog – TopRank®.

Online Marketing News: 139 Instagram Stats, Overweight Online Ads and Content Insights

139 Stats and Facts About Instagram [Infographic]

A new infographic has highlighted 139 fun facts and stats about Instagram. Notably, the network brought in an estimated $1.53 billion in advertising revenue and accounted for 8.4% of Facebook’s total advertising revenue. Another fun tidbit – if Selena Gomez were a country, and her followers were a population, she’d be the 12th most populous country in the world. MarketingProfs

40% of Online Ads Are Found to Be Overweight and Slow Sites

A recent report showed that 40% of online ads are ‘overweight’ and are slow to load, causing advertisers’ content to not show up to users. Publishers like Business Insider have taken measures to notify their advertisers that their ads need to be within a certain size to guarantee visibility. Ad Age

5 Research Insights to Drive Your Content Marketing

Content Marketing Institute and Marketing Profs’ annual survey showed there are very specific drivers of content marketing success: Increased efficiency and quality, strategy development, adequate time allocation and management support, to name a few. Content Marketing Institute

Snapchat Is Growing Thanks to Older Americans, While Millennial Usage Declines

Snapchat grew to 70.4 million users this year, with 45-54 year-olds being the fastest growing demographic. However, those users still only account for 6.4% of all Snapchat users. AdWeek

YouTube viewers now consuming 1B hours of video content a day

Marketing Land reports: “YouTube says people around the world are now consuming a billion hours of video content per day on the site. According to the announcement, the milestone was reached last year, but YouTube only shared the news [Monday].” Marketing Land

Instagram now allows multi-photo posts and extended Carousel Ads

Instagram users are now allowed to share multiple photos and videos in one post, and the platform has increased carousel units to 10 different photos and videos. For advertisers, carousels can serve as visual storytelling for campaigns, increasing interest of the viewer and campaign awareness. ClickZ

Customer Brand Satisfaction Drives Email Engagement, Study Shows

A recent study shows that happy customers are more engaged in branded emails — half of consumers surveyed said they often or always subscribe to a brand’s email list if they’re satisfied with their products or services. Conversely, only 23% of unsatisfied customers often or always subscribe to that brand’s email list. MediaPost

Facebook’s Rolling Out a New Page Inbox to Manage Page, Messenger and Instagram Comments in One Place

Social Media Today reports: “Facebook’s rolling out an update for Pages that changes the standard “Messages” tab into a redesigned “Inbox”. This Inbox will enable brands to manage their Messenger messages, Facebook posts, and Instagram comments in one centralized hub, reducing the need to log in on different platforms to manage communications.” Social Media Today

What were your top online marketing news stories this week?

I’ll be back next week with more online marketing news. If you have something to share, sound off in the comments or Tweet to @toprank!

The post Online Marketing News: 139 Instagram Stats, Overweight Online Ads and Content Insights appeared first on Online Marketing Blog – TopRank®.