The Future of Search Engine Optimization: Top SEO Predictions for 2017

<img

class=”aligncenter size-full wp-image-21686″ src=”http://www.toprankblog.com/wp-content/uploads/2017-SEO-Predictions.jpg&#8221; alt=”2017-seo-predictions” width=”600″ height=”350″ srcset=”http://www.toprankblog.com/wp-content/uploads/2017-SEO-Predictions.jpg 600w, http://www.toprankblog.com/wp-content/uploads/2017-SEO-Predictions-300×175.jpg 300w” sizes=”(max-width: 600px) 100vw, 600px” />

<span

style=”font-weight: 400;”>In the past, the SEO battle was focused on either black hat, or white hat tactics. Black hat SEO was considered extremely aggressive and didn’t typically play by the rules of search engines. White hat SEO tactics on the other hand were typically closely aligned with search engine guidelines.

<span

style=”font-weight: 400;”>Today’s world of SEO looks much different (and it’s about time). Instead of hyper focusing only on keywords or search engine needs, smart marketers are concentrating first and foremost on the needs of users. User experience as it relates to mobile accessibility, content structure and user intent on search engines have become the new norm.

<span

style=”font-weight: 400;”>Content is the reason search began in the first place. – Lee Odden

<span

style=”font-weight: 400;”>As many of you know, TopRank Marketing’s history is deeply rooted in SEO. Over the years, we’ve continued to incorporate an optimized approach to digital marketing by implementing <a

href=”http://www.toprankmarketing.com/services/”><span

style=”font-weight: 400;”>integrated digital marketing programs<span

style=”font-weight: 400;”> that always follow SEO best practices.

<span

style=”font-weight: 400;”>But what does the future of SEO hold, is there more? We tapped into the minds of some great marketers to provide their predictions of what SEO will look like in 2017.

<span

style=”font-weight: 400;”>Experts Share Their Top Predictions for 2017

<span

style=”font-weight: 400;”>Doug Walker

<img

class=”alignnone size-full wp-image-21683″ src=”http://www.toprankblog.com/wp-content/uploads/Doug-Walker-SEO-Prediction.jpg&#8221; alt=”doug-walker-seo-prediction” width=”200″ height=”250″ />

<span

style=”font-weight: 400;”>Senior Search Marketer, Dell<br

/>

<a

href=”https://twitter.com/dougwalkerseo&#8221; target=”_blank”><span

style=”font-weight: 400;”>@dougwalkerseo

<hr

/>

Companies will experience big wins by creating relevant and highly useful content. @dougwalkerseo<br

/><a

href=’https://twitter.com/intent/tweet?text=Companies%20will%20experience%20big%20wins%20by%20creating%20relevant%20and%20highly%20useful%20content.%20%40dougwalkerseo&via=toprank&related=toprank&url=http://www.toprankblog.com/?p=21681&#8242; target=’_blank’ class=’bctt-ctt-btn’>Click To Tweet<br

/><hr

/>

<span

style=”font-weight: 400;”>While I think it will be important to be up to speed with AMP and other important technologies, with continued content saturation, I think we’ll see even bigger wins by companies who can remain focused on the effort to:

<span

style=”font-weight: 400;”>1) Create stand-out content, completely relevant and highly useful to their target audience.

<span

style=”font-weight: 400;”>2) Successfully promote that content to drive consistent engagement in the form of links, social shares, news, and other buzz.

<span

style=”font-weight: 400;”>Troy Eaves

<img

class=”alignnone size-full wp-image-21684″ src=”http://www.toprankblog.com/wp-content/uploads/Troy-Eaves-SEO-Prediction.jpg&#8221; alt=”troy-eaves-seo-prediction” width=”200″ height=”250″ />

<span

style=”font-weight: 400;”>Senior Manager, Digital Media – Target Corp<br

/>

<a

href=”https://twitter.com/troyville&#8221; target=”_blank”><span

style=”font-weight: 400;”>@Troyville

<hr

/>

In 2017, RankBrain will factor in more user intent signals than ever before. @Troyville<br

/><a

href=’https://twitter.com/intent/tweet?text=In%202017%2C%20RankBrain%20will%20factor%20in%20more%20user%20intent%20signals%20than%20ever%20before.%20%40Troyville&via=toprank&related=toprank&url=http://www.toprankblog.com/?p=21681&#8242; target=’_blank’ class=’bctt-ctt-btn’>Click To Tweet<br

/><hr

/>

<span

style=”font-weight: 400;”>We’re already seeing RankBrain begin to ‘take over’ and factor in more user intent signals than ever before. I think that will continue to happen and increase in 2017 (specifically, time on site, bounce rates, etc.). I think CTR from SERPs will be a bigger factor in re-ranking URLs as people develop more affinity for the brands they like and click on them when they see them; regardless if they are in pos. #1 or #9.

<span

style=”font-weight: 400;”>I think people will try to optimize for voice searches because, well voice is here. <span

style=”font-weight: 400;”>I think links will still be important. I don’t care what article you read that says they are dying, they aren’t. I think social sentiment around brands, hashtags, keyword association (neighbors) across the web will help sort results.

<span

style=”font-weight: 400;”>If social platforms ever work together with Google, I could see platform specific searches influence rank on Google too.

<span

style=”font-weight: 400;”>Kevin Cotch

<img

class=”alignnone size-full wp-image-21682″ src=”http://www.toprankblog.com/wp-content/uploads/Kevin-Cotch-SEO-Prediction.jpg&#8221; alt=”kevin-cotch-seo-prediction” width=”200″ height=”250″ />

<span

style=”font-weight: 400;”>SEO Analyst, TopRank Marketing<br

/>

<a

href=”https://twitter.com/kcotch&#8221; target=”_blank”><span

style=”font-weight: 400;”>@KCotch

<hr

/>

SEO experts need to focus on the mobile user moving forward into 2017. @KCotch<br

/><a

href=’https://twitter.com/intent/tweet?text=SEO%20experts%20need%20to%20focus%20on%20the%20mobile%20user%20moving%20forward%20into%202017.%20%40KCotch&via=toprank&related=toprank&url=http://www.toprankblog.com/?p=21681&#8242; target=’_blank’ class=’bctt-ctt-btn’>Click To Tweet<br

/><hr

/>

<span

style=”font-weight: 400;”>The most significant change for SEO in 2017 will be the importance of the mobile-first index for Google. Many sites are ready for a mobile-first index but unfortunately many others are not. Google is continuing its focus on mobile, and it has been increasingly important to optimize for mobile users. SEO experts need to focus on the mobile user moving forward in 2017 in terms of metadata and user experience.

<span

style=”font-weight: 400;”>Danny Goodwin

<img

class=”alignnone size-full wp-image-21685″ src=”http://www.toprankblog.com/wp-content/uploads/Danny-Goodwin-SEO-Prediction.jpg&#8221; alt=”danny-goodwin-seo-prediction” width=”200″ height=”250″ />

<span

style=”font-weight: 400;”>News Writer, Search Engine Journal<br

/>

<a

href=”https://twitter.com/DannyNMIGoodwin&#8221; target=”_blank”><span

style=”font-weight: 400;”>@DannyNMIGoodwin

<hr

/>

In 2017, pay attention to how much engagement your brand or business is generating. @DannyNMIGoodwin<br

/><a

href=’https://twitter.com/intent/tweet?text=In%202017%2C%20pay%20attention%20to%20how%20much%20engagement%20your%20brand%20or%20business%20is%20generating.%20%40DannyNMIGoodwin&via=toprank&related=toprank&url=http://www.toprankblog.com/?p=21681&#8242; target=’_blank’ class=’bctt-ctt-btn’>Click To Tweet<br

/><hr

/>

<span

style=”font-weight: 400;”>With the rise of Google RankBrain, AI and machine learning are becoming incredibly important to think about for marketers and SEOs who want to capture valuable search visibility and be found at key moments of the customer journey.

<span

style=”font-weight: 400;”>What do these types of algorithms reward? Engagement – how many searchers click on your result and how long they stick around on your website. While these aren’t the only signals Google looks at to determine the quality of its search results (and where your site should rank for specific queries), it is definitely important.

<span

style=”font-weight: 400;”>In 2017, pay attention to how much engagement your brand or business is generating. Specifically: organic search CTR and time on site.

<span

style=”font-weight: 400;”>Even if improving your organic CTR and time-on-site doesn’t directly impact your rankings, it will still bring in more traffic that sticks around longer (and is more likely to convert). Write great titles that make searchers click – and reward searchers for their click by providing awesome, relevant content to match.

 

<span

style=”font-weight: 400;”>Optimize for Humans in 2017

<span

style=”font-weight: 400;”>Each of these experts shared great advice about different tactics that they predict will rule 2017. You’ll notice that the core message behind each of these predictions is the same: put people first.

<span

style=”font-weight: 400;”>By focusing on creating a great user experience and understanding what it is that your users want, you’ll start 2017 off on the right foot!

<span

style=”font-weight: 400;”>Disclosure: Dell is a TopRank Marketing client.

 

<hr

/>

<a

href=”http://www.toprankmarketing.com/tips-newsletter/&#8221; style=”color:#6CAA3A; font:14px Verdana, Geneva, sans-serif;” onClick=”javascript: pageTracker._trackPageview(‘Outgoing http://www.toprankmarketing.com/tips-newsletter/&#8217;); “><img

src=”http://www.toprankblog.com/images/email-feed.png&#8221; alt=”Email Newsletter” width=”48″ height=”37″ border=”0″ align=”left” style=”margin-right:10px;” />

Gain a competitive advantage by subscribing to the

TopRank® Online Marketing Newsletter.

© <a

href=”http://www.toprankblog.com”>Online Marketing Blog – TopRank®, 2016. |

<a

href=”http://www.toprankblog.com/2016/12/seo-predictions-2017/”>The Future of Search Engine Optimization: Top SEO Predictions for 2017 | http://www.toprankblog.com

The post <a

rel=”nofollow” href=”http://www.toprankblog.com/2016/12/seo-predictions-2017/”>The Future of Search Engine Optimization: Top SEO Predictions for 2017 appeared first on <a

rel=”nofollow” href=”http://www.toprankblog.com”>Online Marketing Blog – TopRank®.

Advertisements