Top 50 Social Media Marketing Influencers Speaking at #SMMW16

SMMW16 Influencers Social Media Marketing Speakers

One of the largest and most influential social media conferences, Social Media Marketing World, starts this week in San Diego.

Bringing together a mix of industry experts, influencers, brands, practitioners and social media enthusiasts, #SMMW16 represents a confluence of interests about all things social media that is virtually unmatched.

At the center of the conference is the program featuring big name speakers like Gary Vaynerchuck, Guy Kawasaki and Mari Smith. There are over 100 speakers in all that will be giving presentations and imparting their knowledge.

With such a concentration of authority, expertise and industry influence, I wanted to see who the most influential speakers are, relative to “social media”. The influence of a speaker affects who follows who and can guide which presentations to attend.

To create the list, we identified the speakers thanks to SME and imported them into the Traackr influencer marketing platform (client).  The result is the following list sorted by:

  • Relevance (to “social media”)
  • Resonance (network impact/engagement)
  • Reach (network size)

social media marketing influencers smmw16

Before too many people get excited and think this is a list of people with the biggest networks, or the people who are generally most influential, I will clarify: this is a list of speakers at SMMW16 that are most influential online about “social media” and “social media marketing” based on their content, how their networks engage with them and reach.  The combination of those factors determine the ranking.

I think the list is a great mix and representation of the voices on social media topics. I can’t wait to see their presentations!

Kim Garst @kimgarst

Best Selling Author, Twitter Expert, Keynote Speaker, Brand Influencer – Boom! Social

Presenting: Everything You Need To Know To Get Started on Periscope

and Live Video: Why the Future of Marketing Is Going Live

Donna Moritz @sociallysorted

Social Media Strategist, Trainer, & Visual Specialist, Speaker – Socially Sorted

Presenting: 5 Ways to Use Visual Content to Drive Traffic, Shares, and Sales

Ian Anderson Gray @iagdotme

Co-founder, Digital Marketer, Social Tools Strategist & Web Developer – Select Performers Internet Solutions

Presenting: 10 Tools & Techniques to Boost your Twitter Productivity & Success

Neal Schaffer @NealSchaffer

Social Media Keynote Speaker, CEO – Maximize Your Social

Presenting: How to Unleash Twitter’s Marketing Power: 5 Insider Tips

Ian Cleary @iancleary

CEO – RazorSocial

Presenting: 9 Essential Tools for Every Social Media Marketer’s Toolbox

Peggy Fitzpatrick @PegFitzpatrick

Director of social media marketing and content strategy – Guy Kawasaki

Presenting: How to Make Your Images Stand Out on Instagram

Martin Shervington @martinsherv

Writer and founder of

Presenting: How to Use Google+ Collections to Serve Highly Targeted Content

and How to Manage Your Online Review Presence to Grow Your Business

Jeff Sieh @jeffsieh

Pinterest Manager – Social Media Examiner

Presenting: Re-purposing With Results: 5 Ways To Share Your Content On Pinterest

Brian Fanzo @isocialfanz

Chief Social Media Officer – MyChannel Inc

Presenting: How to Know if Your Business Should Get Into Live Video

Gary Vaynerchuk @garyvee

CEO – VaynerMedia

Presenting: Testing, Hustling and Outrageous Transparency in the Digital Age

Melonie Dodaro @MelonieDodaro

CEO, Social Media Strategist, LinkedIn Expert, Social Selling Speaker & Trainer – Top Dog Social Media

Presenting: How to Use LinkedIn Publisher to Build Trust and Establish Your Authority

Vincenzo M. Landino @vincenzolandino

Creative Director – Fifty 2 Creative

Presenting: How Brands Are Telling Stories on Periscope

Rebekah Radice @rebekahradice

Chief Marketing Officer – Post Planner

Presenting: How to Create an Unforgettable Brand Through Visual Marketing

Mark Schaefer @markwschaefer

Executive Director – Schaefer Marketing Solutions

Presenting: Breakthrough Growth Ideas: How Marketers Can Truly Fly

Jay Baer @jaybaer

Author of Hug Your Haters, President – Convince & Convert

Presenting: How Big Brands Are Using Social Influencers to Gain Massive Reach

Michael Stelzner @mike_stelzner

CEO and Founder – Social Media Examiner

Presenting: Social Media Marketing in 2016: What the Newest Research Reveals

and Is There A Future For Content Marketing?

Juntae DeLane @juntaedelane

Digital Brand Manager – University of Southern California

Presenting: Twitter Marketing: How Big Brands Get Ever Bigger Results

Carlos Gil @CarlosGil83

Head of Global Social Media – BMC Software

Presenting: Snapchat Marketing: How Businesses are Connecting With Millennials

Madalyn Sklar @madalynsklar

Twitter Marketing Coach/Consultant, Blogger, Podcaster –

Presenting: How to Use Twitter Cards to Massively Grow Your Audience

Guy Kawasaki @GuyKawasaki

Chief Evangelist – Canva

Presenting: How to Perfect Your Personal Marketing

John Lee Dumas @johnleedumas

Host of the EOFire Podcast, Entrepreneurship Podcasting & Podcast Training –

Presenting: How to Grow Your Authority, Audience and Email List With Podcasting

Martin Jones @martinjonesaz

Sr. Marketing Manager, Social Media & Content Marketing – Cox Communications

Presenting: How Big Brands Are Using Social Influencers to Gain Massive Reach

Bernie Borges @bernieborges

Executive Producer: Social Business Engine, Find and Convert

Presenting: How to Organize Cross Functional Marketing Across the Business

Darren Rowse @problogger

Speaker, Author, Blogger, Podcaster & Founder – ProBlogger, Problogger Events & @DigitalPS

Presenting: How to Turn Casual Readers Into a Loyal Community

Jenn Herman @jenns_trends

Social Media Consultant & Trainer – Jenn’s Trends

Presenting: How to Run a Contest Effectively on Instagram to Grow Your Audience

Christian Karasiewicz @ckroks

Social Business Manager – IBM

Presenting: How to Use Facebook Notes and Facebook Instant Articles

Mari Smith @marismith

Facebook “Boost Your Business” 2015 National Tour Presenter & Facebook Small Business Training –

Presenting: How Companies Are Succeeding With Facebook: 7 Power Tips

Steve Dotto @dottotech

Host/Executive Producer – Dotto Tech

Presenting: How to Use YouTube to Grow Your Email List

Andrea Vahl @andreavahl

Social Media Coach, Strategist, and Speaker –

Presenting: Getting Started With Facebook Ads

Joel Comm @joelcomm

Internet Marketer, International Keynote Conference Speaker – Joel Comm, Inc.

Presenting: Live Video: Why the Future of Marketing Is Going Live

Dan Gingiss @dgingiss

Head of Digital Marketing – Humana

Presenting: How to Create a World-Class Social Care Program: 8 Building Blocks

and How Businesses are Building World Class Customer Services

Lee Odden @leeodden

CEO – TopRank Marketing

Presenting: Panel: How to Get the Most Out of Your Social Media Agency

and Influencer Playbook: How to Identify, Qualify & Recruit Effective Influencers

Jessica Mack @js_mack

Blogger – Brown Paper Bunny

Presenting: How Businesses are Building World Class Customer Service

Tyler Anderson @tylerjanderson

CEO / Founder – Casual Fridays, Inc.

Presenting: Panel: How to Get the Most Out of Your Social Media Agency

Brian Carter @briancarter

CEO / Digital Marketing Consultant – The Carter Group (TCG)

Presenting: Twitter Marketing: How Big Brands Get Ever Bigger Results

Dorie Clark @dorieclark

Marketing Strategist & Speaker, Duke Fuqua Professor, Author of Stand Out & Reinventing You

Presenting: How to Establish Yourself as a Thought Leader

Mitch Joel @mitchjoel

President – Mirum Agency

Presenting: Panel: How to Get the Most Out of Your Social Media Agency

Bryan Kramer @bryankramer

International Keynote Speaker, Emcee and Event Host, President & CEO – PureMatter

Presenting: Employee Advocacy: How to Engage Your Workforce on Social Media

and How to Get People to Consume Your Content In a Noisy World

Christopher Penn @cspenn

Vice President of Marketing Technology – SHIFT Communications

Presenting: How to Create an Analytics Dashboard for Real World Marketing Problems

Joe Pulizzi @joepulizzi

Founder – Content Marketing Institute

Presenting: Content Marketing for Small Businesses: 6 Steps

Stephanie Sammons @stephsammons

CEO – Stephanie Sammons Inc.

Presenting: 9 Advanced LinkedIn Profile Tactics to Boost Your Visibility and Grow Your Influence

Azure Collier @azurecollier

Social Media Marketing and Community Manager – Constant Contact

Presenting: How Brands are Optimizing Their Pinterest Marketing

Dave Peck @davepeck

Global Head of Digital & Social Media Marketing – PayPal

Presenting: How Leading Brands Get Gigantic Results with Facebook

Sue Beth Zimmerman @suebzimmerman

Online Business & Instagram Expert, Creator of Insta-Results – Sue B Zimmerman Enterprise

Presenting: How to Use Instagram’s Direct Message Feature

and How Brands Use Instagram to Tell Visual Compelling Stories

Paul Colligan @colligan

Director Of Content Marketing – Instant Customer

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