How Big Brands Measure and Communicate Social Media Success

We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate the results to executives, managers and other stakeholders? At the Social Media Marketing World conference, experts from Discover Financial Services, Tyson Foods and Intel Corporation reviewed tactics for showcasing their successes. Steps […]

How Content Marketers Can Tell Better, More Strategic Stories

As a marketer, are you a good storyteller? Do you have a content marketing strategy that guides your storytelling? Maybe you already know how to build a content marketing strategy, but you’re curious to know how to improve it. Jason Miller, senior manager of content marketing for LinkedIn Marketing Solutions, is a natural storyteller – and he […]

How To Encourage Employee Advocacy on Social Media

It’s a seemingly small ask to get your employees moving and grooving on social media. Yet many marketers have experienced the pain of creating social activity from within. While it might seem like a no-brainer for employees to get socially involved, many obstacles can prevent them – whether a lack of time, lack of know-how, […]

How to Get Results You Can Measure with Influencer Marketing #SMMW15

Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence. So let’s say you […] – a “total stranger” review for your website

Jst came across an amazing FREE tool to user-test your website.

Although, I value an opinion of my friends and relatives, they would never tell you the whole honest truth. And this is where comes into play. You can have a short unbiased review from a total stranger. If your “baby” is ugly, you gonna hear it, lol. To have your website reviewed, go to

PS: I’m not affiliated with them in any way. I’m just in love with their service